"When I started my membership site I had no idea how I was going to attract customers. I thought that if I put a website up people would flock to it. That obviously didn't happen. After months of trying to cold message people I decided to offer a discount for early adopters. I got some traction from that tactic, so I went a step further and only offered that discount to the first 25 people to sign up. They went like hot cakes. Ever since that I have continued to offer discounts in batches to early users to grow my following. Early Bird is going to help us do that."